This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.
SOURCE: Marketdata Enterprises Inc.
More Content & Services Being Delivered Online, Finds Marketdata Enterprises
Tampa, FL (PRWEB) January 02, 2013
Marketdata Enterprises, Inc., a leading independent market research publisher since 1979, has released the 9th edition of one of its best-selling studies, a 382-page report entitled: The U.S. Market For Self-Improvement Products & Services.
This is the only publicly available study about this $9.84 billion business. The study traces the market from 2003-2016, examining these markets: Infomercials, Holistic Institutes, Self-Help Books & Audiobooks, Motivational Speakers, Websites, Seminars, Personal Coaching, Online Education, Weight Loss and Stress Management Programs.
According to Research Director, John LaRosa: “There is no shortage of demand for products and programs that cater to Americans’ desire to make more money, lose weight, improve their relationships and business skills, cope with stress, or obtain a quick dose of motivation. An elite handful of celebrities have leveraged their names to build multi-media empires consisting of: books, tapes, CDs/DVDs, seminars, workshops, websites and online “universities”, personal coaching, infomercials, and consulting. However, there is a “changing of the guard” as gurus are dying, retiring, and cutting back their road schedules.”
"Just as consumers are now questioning government, religion, highly paid CEOs and large financial institutions, they are scrutinizing more self-improvement gurus. Blind faith is being replaced by a demand for practical skills, at reasonable prices. While many have been waiting for the next big thing, like a blockbuster book, the Internet and digital delivery of content has been revolutionizing the business.. Live streaming of events, webinars, and teleseminars are more prevalent and are driving down the cost of programs and services. In addition, more content than ever is flooding the market, as technology has made it possible for anyone to become an author, a coach, a producer and innovator—resulting in confusion how to differentiate between good and bad material,” according to John LaRosa.
ABOUT THE STUDY
“The U.S. Market For Self-Improvement Products & Services”, Dec. 2012, is an independently researched multi-client study, which contains 382 pages, 58 tables, 56 competitor profiles. It costs $2,495 and is also sold by chapters at lower cost. A free table of contents is available from: Marketdata Enterprises, Inc., Regents Park Drive, Suite 120, Tampa, FL 33647, (813) 907-9090. A 41 pp. Overview is available to the public for $99. John LaRosa is available for interviews.
Marketdata Enterprises, Inc., is a 33-year old independent market research and consulting firm that publishes market and industry studies covering a wide range of service and niche markets. It has tracked the self-improvement market since 1994, and is the only company tracking it on a regular basis.
John LaRosa, Research Director, BS, MBA
Marketdata Enterprises, Inc., Tampa, FL
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/1/prweb10275905.htm