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KITCHENER, ON, March 4, 2013 /CNW/ - Waterloo Brewing Co., the craft
brewing division of Brick Brewing Co. Limited (TSX: BRB), today
unveiled the first of its new line of craft beer mix packs. These Small
Batch Brews will feature two traditional Waterloo craft brews and one
seasonal specialty. The first pack will include Authentic Amber,
Classic Pilsner and the seasonal specialty, Iron Horse Bock - a golden,
pleasantly hoppy Spring bock beer. The name and packaging of Iron Horse
Bock honour the railroad roots and worker pride of the Company's
hometown Waterloo, Ontario.
"The formation of Waterloo Brewing Co. recognizes our Company's roots as
Ontario's original craft brewery. The history of our Company dates back
to our pioneer brewery in Formosa, Ontario which was founded in 1870
just three years after Confederation" offered George Croft, President
and CEO. "We wanted to give the hardworking people of Ontario a family
of highly crafted products without the pretense that often accompanies
craft and imported beers. We simply put every ounce of effort we have
into these brews, because we know that's what people who care about
their work do."
"Iron Horse Bock is the first of our Small Batch Brews and offers a
quality you can see and taste" declared Russell Tabata, Chief Technical
Officer. "We weren't interested in crafting a beer for palette
gymnastics. We wanted exceptional quality ingredients and brewing to
yield a beer worthy of your hard day's work. Iron Horse Bock delivers
just that."
Waterloo Brewing Co. Small Batch Brews are available at the LCBO across
Ontario. Over the course of the year, new Small Batch Brews will be
introduced to celebrate the various seasons.
About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly
held brewery. The Company is a regional brewer of award-winning premium
quality and value beers and is officially certified under British
Retail Consortium (BRC) Global Standards for Food Safety, one of the
highest and most internationally recognized standards for safe food
production. Founded in 1984, Brick Brewing Co. was the first craft
brewery to start up in Ontario, and is credited with pioneering the
present day craft brewing renaissance in Canada. Brick has complemented
its Waterloo brand premium craft beers with other popular brands such
as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011,
Brick purchased the Canadian rights to the Seagram Coolers and now
produces, sells, markets and distributes Seagram Coolers across
Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
Forward-Looking Statements
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exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of forward-looking
terminology such as "may", "will", "expect", "intend", "anticipate",
"seek", "plan", "believe" or "continue" or the negatives of these terms
or variations of them or similar terminology. Although the Corporation
believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should not be
placed on these forward-looking statements, which are not guarantees
and are subject to certain risks, uncertainties and assumptions, which
may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements
included in this press release are made only at the date of this press
release and, except as required by applicable securities laws, the
Corporation does not undertake to publicly update such forward-looking
statements to reflect new information, future events or otherwise.
SOURCE Brick Brewing Co. Limited
Image with caption: "Waterloo Spring Sampler (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20130304_C9900_PHOTO_EN_24220.jpg
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