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PRINCETON, N.J., March 6, 2013 /PRNewswire/ -- Rosetta Chief Operating Officer Mark Taylor will partner with Mike Prebenda, Senior Vice President of Consumer Strategy at Fidelity Investments to discuss essential keys to personalized marketing effectiveness at the Adobe Digital Marketing Summit in Salt Lake City, UT, on Wednesday, March 6 at 11:30 a.m.
Rosetta is an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies.
"Mike has proven himself to be one of the finest marketers around, and he clearly understands how to leverage personalized marketing to generate the greatest business impact," Taylor said. "At Rosetta, we're focused on helping brands understand the market and their customers, converting unique insights on target segments into meaningful interactions that drive awareness, engagement, and purchase intent, and helping brands transform their businesses to center around their customers and their journey."
Mr. Prebenda recently joined Fidelity as the head of Consumer Strategy where he is focused on driving personality-based strategy across the consumer experience. Formerly, he was General Manager for Medco Health Store, a start-up eRetail store focused on personalizing the retail experience to chronic care consumers. Prior to Medco, Mr. Prebenda led the startup on-line bank, HSBC Direct, where he was also responsible for global brand development and a standardized global business model. Mr. Prebenda has worked at Novartis Corporation as head of OTC Latin America and Bristol-Myers Squibb Company as the head of OTC marketing.
Mark Taylor is responsible for driving Rosetta's personalized consumer lifecycle management approach, as well as strengthening the agency's operational model. He oversees the team of 500 people responsible for the identification, engagement and activation of the agency's clients' customers through all engagement channels, as well as marketing measurement and optimization. He also has executive leadership responsibilities for Rosetta's Consumer Products & Retail and Distribution & Manufacturing industry verticals.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.