By: Channel 9 Eyewitness Newsnews@kcautv.comSIOUX FALLS, S.D. (AP) About 110,300 South Dakotans are expected to travel over the Memorial Day holiday weekend, a slight decline from last year. AAA saysMore>>
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By: Channel 9 Eyewitness Newsnews@kcautv.comLINCOLN, Neb. (AP) A new program will offer an online education in financial literacy to Nebraska high school students and parents.State Treasurer Don StenbergMore>>
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By: Channel 9 Eyewitness Newsnews@kcautv.comThree people were sent to the hospital after a portion of an Interstate 5 highway bridge in Mount Vernon, Wash., collapsed Thursday, dumping two vehicles andMore>>
Interstate 5 highway bridge in Mount Vernon, Wash., collapsed Thursday.More>>
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By Staci DaSilva firstname.lastname@example.org 20 University Of Iowa faculty members paid a visit to the Four Directions Community Center Thursday evening. The group stopped in at Four Directions to listen toMore>>
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By Staci DaSilva email@example.com It ran nearly 3 weeks overtime, but the Iowa state legislative session has officially wrapped. The Senate signed its last bill Thursday morning just after midnight.More>>
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By: Scott Larson firstname.lastname@example.org Traffic along Interstate 29 was slowed down significantly Thursday afternoon due to an accident. It happened just before Noon when a semi rear–ended a Honda Civic.More>>
Semi nails the back of a Honda Civic partially busting out the windshield and clogging up traffic on I-29More>>
By:Sam Doerr email@example.com With more and more drivers getting behind the wheel tired, accidents as a result of that are rising at an alarming rate. Eleven thousand deaths in the last ten years,More>>
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Social Media Important to Sioux City Fire and Police
By: Sam Doerr firstname.lastname@example.org When a natural disaster strikes like the horrific tornado in Moore, Oklahoma, social media plays a big role in the spread of information. The Sioux City Fire and PoliceMore>>
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By Channel 9 Eyewitness News email@example.com Iowa investigators say the discovery of blood of a missing 15-year-old girl has diminished hope of finding her alive. Bill Kietzman of the Iowa DivisionMore>>
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Expion infrastructure to drive social media management for Mondelez International's Portfolio of Beloved Brands
RALEIGH, N.C., March 6, 2013 /PRNewswire/ -- Expion, a social media software company, announced today that it has been chosen to power Mondelez International's new social media command center named "mPulse Lab." Using Expion software, the innovative lab will allow the company to monitor and act on real-time visualized social feeds from Mondelez International's snack and food brands.
Mondelez International's mPulse Lab currently features 78 different dashboards that stream social media insights and conversations of the company's brands across Facebook and Twitter. The lab launched with three brands, Oreo biscuits, Ritz and Wheat Thins crackers, and will be adding additional brands in the coming months, including StrideiD and Trident gum, Nilla® Wafers and Chips Ahoy! biscuits and Swedish Fish candy.
The lab had its trial run during this year's Super Bowl with great success supporting the tremendous flow of data that at times reached 115 tweets per second.
"In today's complex environment and always-on consumer, we believe real-time engagement is key. But this can only be achieved by gathering, analyzing and broadcasting data in real-time and that's what Expion helps us to do," said Bonin Bough, vice president of global media and consumer engagement at Mondelez International. "With the breadth and diversity of our brands, we needed a robust platform and Expion provides an excellent solution. They offer flexible, real-time social media management that is expertly visualized for easy digestion and response."
"Expion was built for large, multi-brand, global corporations," said Peter Heffring, CEO and co-founder of Expion. "Our software's ability to manage and drive insights from literally hundreds of pages, locations and languages, in one easy-to-digest program and dashboard, greatly simplifies social for companies like Mondelez International. And with our marketing dashboards, social management can be executed in a way that is easily tracked, monitored and acted upon," continued Heffring.
Expion's software is also being used globally for the social media management of Mondelez International brand pages and profiles, giving brand marketers, their agencies, and analysts company-wide the ability to contribute. With the software's built-in permission and sharing capabilities, Mondelez International teams can collaborate across brands, countries and regions.
About Expion Expion alleviates top pain points for brand marketers by providing a proven way to understand, manage, control and grow a brand's social media presence – at a local and global level. Leading global brands use Expion for their social media management, including AMC, Applebee's, Coca-Cola, H&R Block, Hilton, Home Depot, Kraft, Mattel, and Mondelez International. With unmatched brand and competitive insights, and total control across multiple brand Facebook, Twitter, Google+, and YouTube. Expion ensures strong social based on best practices and competitive/industry insights. For more information, please visit www.expion.com