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SOURCE: Interactive Systems
The Nashville-based technology company Interactive Systems is exploring creative methods to grow business while helping the community.
Nashville, Tenn. (PRWEB) March 21, 2013
As Interactive Systems enters a strong growth period, the company is seeking methods to raise their profile through charitable initiatives. The residential and commercial technology company is developing a strategy to combine business networking and special events with community outreach. Company president, George Carter, stated “The goal is to create a mutually beneficial relationship between local businesses and local charities.” Carter went on to describe the initiative as, “Good business through good will.”
Carter credits the precedents set by other business leaders in helping inspire this campaign. “We’ve taken a close look at the strategies of some of today’s most successful, respected businesses and admire how they’ve combined charitable outreach with very smart business practices. We are very pleased to have reached a point where we have the time and resources to pursue some of these initiatives on an appropriate scale.”
Company executives described their approach to business-to-business cooperative partnerships as part of an overall strategy designed to achieve their outreach goals. “We hope to partner with other businesses and organizations in a way that opens more doors to networking, public relations and other opportunities while supporting some of the great organizations in our area,” indicated CEO Adin Lara. “We’ve just recently finished a successful company food drive to benefit our neighbors down the street, the Second Harvest Food Bank of Middle Tennessee. In a sense, we view that as the appetizer before the main course of greater involvement in our outreach strategy.”
“Currently we are busy organizing other events that are too early in the planning stages to disclose publicly,” added Lara. “I can say, however, that we’re especially interested in working with organizations whose efforts are directed at helping homeless families since much of our business is focused on the home building industry. We feel that important issue naturally dovetails our business expertise with our charitable aspirations.”
Executives representatives also remarked that more details will be made available to the public over the coming months as this strategy is further refined and expanded. “We understand we have to crawl before we can walk,” said CFO, Keith Thomas. “Becoming more involved in the Nashville community has long been a company priority. We have been fortunate to participate in charitable events in the past, but we’re really hoping to step up our efforts and help sponsor new initiatives. Our goal is to be creative in how we pursue this strategy. From a financial point of view, we see this as a wise business investment. Extending good will builds morale within the company and also brings us new business contacts while doing something we feel good about.”
ABOUT INTERACTIVE SYSTEMS
Interactive Systems is a full service technology company serving the middle Tennessee region in both the commercial and residential sectors. To meet the diverse technology needs of today’s businesses and families, Interactive Systems offers a broad array of professional products and services in the fields of security and life safety, audio/video technology, cabling/network solutions, and lighting/energy management. For more information, please visit http://www.InteractiveSystems.com.
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