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SOURCE Headway Digital
Machine-learning, predictive algorithms and micro-targeting drive campaign ROI
MIAMI, Feb. 20, 2014 /PRNewswire/ -- Headway Digital, (www.headwaydigital.com), your programmatic media company, today announced the availability of MoBrain™, a demand-side platform (DSP) that makes it easy for brands and agencies to launch mobile advertising campaigns at scale.
MoBrain is a turnkey platform designed to streamline every aspect of mobile campaigns, yet still let marketers reap the numerous benefits of DSP and programmatic marketing. Key features of MoBrain include:
"We are very excited to announce the launch of our new mobile platform. We designed MoBrain from the ground-up to tackle the mobile marketer's toughest challenges: low quality inventory, poor data options, fragmented audiences, and costly payouts," explained Martin Kogan, founder and CEO of Headway Digital. "Mobile is turning 'path to purchase' on its head. Mobile advertising allows brands to be present in the entire 'funnel' of the consumer's purchasing process. MoBrain's massive scale, ROI-focused algorithms, and targeting tools give marketers the confidence they need to focus their ad spend on the mobile channel."
Thanks to the wide variety of ad formats, the MoBrain platform is the perfect vehicle for marketers who want to drive App Download campaigns, mobile subscriptions, mobile downloads, as well as performance-based and brand campaigns.
To learn more about MoBrain, email firstname.lastname@example.org. Headway Digital will be unveiling MoBrain at the Mobile Congress Show in Barcelona Feb 24-27. If you will be in attendance, contact a representative to set up a meeting.
About Headway Digital
Headway Digital is your programmatic media company, connecting media buyers directly with real-time display advertising markets and audiences around the world. The company's technology integrates DMP and DSP capabilities for seamless, data-driven campaigns in emerging and developed markets alike.
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